So much of what we call “marketing” engages just a small, pale portion of marketing’s true power. By not embracing the whole of marketing, we disregard marketing’s evolution, cheat our businesses of its full value, and hamper the marketing team’s best efforts. This presentation will address what marketing is and is not, and how to define a stronger marketing function.

Sequitur Marketing Founder and President Vicki R. McCullough believes in partnering with her clients and committing to her community. Prior to establishing Sequitur, Vicki accrued more than 20 years’ corporate experience in marketing, communications, sales and account management. Vicki is a knowledgeable partner who appreciates the client’s business perspectives and unique needs.

An active leader in Austin’s business community, Vicki is a member of the American Marketing Association (AMA), Society for Marketing Professional Services (SMPS), Legal Marketing Association (LMA), Freelance Austin, and Metropolitan Breakfast Club. She also participates in I-LinCP and ProductCamp Austin.

She is a tireless volunteer and enjoys working with nonprofit boards and committees. Organizations she serves or has served include People’s Community Clinic, M.D. Anderson Cancer Center’s Children’s Art Project, ZACH Theatre and the UMLAUF Sculpture Garden and Museum.

Vicki has an MBA from the University of Arkansas, in addition to her undergraduate degree from the University of Missouri-Kansas City.