AI Roundtable - Leveraging AI as a Marketer and Business Developer
November 12, 2026
8:30 AM - 10:00 AM
JE Dunn Construction
2901 Via Fortuna , Suite 400
Austin, TX 78746
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Leveraging AI As a marketer and business developer
Artificial Intelligence is rapidly changing how we research opportunities, create content, manage relationships, and support business growth. Join this interactive roundtable discussion as we explore practical ways marketers and business developers are leveraging AI to work more efficiently, uncover insights, and enhance client engagement without losing the human expertise that drives successful pursuits. Attendees will share real-world examples, lessons learned, favorite tools, and strategies for integrating AI into daily workflows while maintaining authenticity, creativity, and professional judgment. Whether you're just getting started or already experimenting with AI, this session offers an opportunity to exchange ideas, ask questions, and discover new ways to elevate your impact.
What to expect:
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Bring your questions. Whether you're new to AI or already using it daily, this is a space to ask questions and learn from peers.
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Share what's working. Come prepared to discuss tools, prompts, workflows, and use cases that have helped you save time or improve results.
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Learn practical applications. Explore how AI can support proposal development, content creation, market research, client engagement, CRM management, and more.
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Exchange ideas and challenges. Discuss lessons learned, limitations, ethical considerations, and strategies for responsible AI use.
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Participate in an open discussion. This is a collaborative conversation, not a presentation. Attendee insights and experiences will help shape the discussion.
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Leave with actionable takeaways. Gain new ideas, resources, and approaches you can immediately apply to your marketing and business development efforts.
Tickets
$20.00 SMPS Austin Member
$20.00 Non-Austin SMPS Member
$25.00 Non-Member
