Lunch & Learn: Building a Strategic Brand that Works
January 15, 2026
11:30 AM - 1:00 PM
Garver
810 Hesters Crossing, Suite 210
Round Rock, TX 78681
Add to Calendar
Directions
Be Memorable. Grow with purpose: building a strategic brand that works
Branding isn’t just a logo or tagline—it’s the sum of every impression your company leaves behind. For professional services firms, a strong brand directly impacts enterprise value, client trust, and market differentiation. In this session, Jessica Scanlon will walk attendees through the core components of brand strategy and how to implement them to fuel sustainable growth.
Drawing from over two decades of experience and real-world case studies, Jessica will demystify brand equity, explain how branding ties into valuation, and provide a practical framework for creating brand foundations that align with business goals. Attendees will leave with actionable insights they can apply to elevate their firm’s positioning and visibility in a competitive market.
Key Takeaways:
- Understand why branding is a business investment, not just a marketing activity.
- Learn the essential components of a brand strategy (mission, vision, purpose, values, personality, messaging, and visuals).
- See how brand equity directly contributes to enterprise value and long-term growth.
- Explore case studies showing before-and-after transformations.
- Gain a framework for aligning budgets, ROI, and marketing planning with brand strategy.
Schedule:
11:30-12:00 | Lunch & Networking
12:00-1:00 | Building a Strategic Brand that Works Presentation
About the Speaker
Jessica Scanlon | Founder & CEO | Hot Dog Marketing
Jessica Scanlon is the Founder and CEO of Hot Dog Marketing, a full-stack branding and digital marketing agency based in Round Rock, Texas. With over 20 years of experience helping professional services, government contractors, and public entities grow through branding, Jessica brings a strategic and approachable perspective to building memorable brands. She has led Hot Dog Marketing to become a trusted partner for small and mid-sized businesses navigating growth, positioning, and competitive differentiation.
Tickets
$35.00 SMPS Member (Austin Chapter)
$35.00 SMPS Member (Non-Austin Chapter)
$45.00 Non-Member
