LEVERAGING linkedin for business development

Business Development & Sales teams can (and should) leverage LinkedIn as a powerful tool for researching prospects, connecting with key decision-makers, representing their company, and building & maintaining relationships. This presentation will have participants excited to leverage the power of LinkedIn for the betterment of their company and their professional relationships.  

Learner Outcomes

Participants leave the session understanding:

● Essential components of their profile
● How to build and grow their network
● Content strategy for business development
● Lead generation and conversion strategies

“This was an excellent workshop and whoever did not attend missed out. If you have a 2.0 workshop, I'll be there!” -Brad Brown, Business Development Manager at FMGI

“I had a fantastic time at the LinkedIn Business Development event! One key takeaway was value-added posts and comments. The discussion on reposting and commenting at the same time to grow your audience was something new for me and was also eye-opening. Excited to apply these strategies to enhance my approach.” -Joanne Suarez, New Business Development at The Source Commercial Furnishing

speaker

As a lover of company culture, Rachel Kennedy believes the most powerful lighthouses shine from within. After 13 years of leading recruitment at The Beck Group and The Container Store, Rachel founded Southern Lighthouse, an employer branding content agency that helps recruiters, marketers and leaders at growing firms strategically attract the right people to their unique cultures through better candidate messaging & content.

Rachel graduated with a Bachelors in Psychology from Austin College, and holds a Masters in Sustainability from Southern Methodist University. Rachel is a mom of two wild boys, cookie lover, wife, and tea aficionado who lives in Dallas, Texas. Connect with Rachel [email protected]://www.linkedin.com/in/rachelkingkennedy/.