VIDEO MARKETING: antidotes to boredom - parts i & ii

Part 1: The biggest obstacle to successful video marketing is not budget, time, or distribution strategy; it's boredom. Your audience scrolls to something else, closes the browser window, or remains unmotivated to connect with your video because they are bored. Why? In our happy hour session on October 5th, we'll answer the question and provide solutions. This is about creating video marketing content that lives by one almighty rule: Never be boring. We will get into the nitty gritty of shooting content yourself - tips, tools, and settings for smartphone shooting. We will get hands-on in a guided exercise where you'll shoot a video during our session that you can post the following day. And in the spirit of "Never be Boring," there will be a competition for a free professional social media video from MR. Productions.

Skill Level(s): 1-3 | Domain(s) Applicable: 5 - Promotional Activity

Part 2: Part one deals with the core issues of overcoming boredom and the production training needed to shoot successful videos yourself. In part two, we'll dive into the edit. Shooting just increases the pieces, but editing puts the puzzle together. We'll build on part one by applying our rules to the editing process and dive into the hard skill of video editing.

Skill Level(s): 1-3 | Domain(s) Applicable: 5 - Promotional Activity

BONUS! MR Productions will giveaway one free video to an attendee for each session. Don't miss this unique event to learn a valuable skill to enhance your marketing efforts and for your chance to win!

*Skillset Sliding Scale: Level 1 – Introductory, Level 2 – Intermediate, Level 3 – Advanced, Level 4 – Master, Level 5 – Expert

** Domains: The CPSM (Certified Professional Services Marketer) certification offered by SMPS is a prestigious credential for marketing professionals in the A/E/C (Architecture/Engineering/Construction) industry. It signifies a high level of expertise and proficiency in marketing and business development within this specialized sector. The CPSM certification encompasses six Domains of Practice, which serve as the foundation for the examination:

1. Market Research
2. Marketing Planning
3. Client and Business Development
4. Proposals
5. Promotional Activity
6. Management

These Domains cover a comprehensive range of skills and knowledge areas essential for successful marketing and business development efforts in the A/E/C industry. Earning the CPSM certification demonstrates a candidate's dedication to professional excellence and their commitment to advancing their career in the field of professional services marketing.

SPEAKER

Caleb McKnight is a Writer/Director with MR. PRODUCTIONS in Austin, Texas. He started in professional video production in 2016 as a freelancer, and in 2020 started MR. PRODUCTIONS with his friend and business partner, Sawyer Richburg. In 2021, MR. stepped into the A/E/C industry with a splash, producing a documentary brand story for White Construction, celebrating their 50th anniversary. It went on to win the SMPS Austin Award for Best Video.

He did not go to film school. In fact, he never handled a real video camera until he purchased his first one off Craigslist in 2016. He knows what it is to be without a clue when it comes to video marketing. He's learning every day, but he's accumulated a few tricks along the way.