The Big AEC Project Life Cycle Overview:
Understanding Your Firm’s Success and Your Role in Business Development

What is the AEC project life cycle and how does marketing and business development fit into it? This BIG overview is specifically for doer-sellers, and especially for technical staff who are ready to grow into a leadership or managerial role. This is a comprehensive understanding of how a firm wins work and what it takes from employees to generate leads, win new projects, and keep clients. Kristin will present comprehensively on the selling, delivery, performance, and maintenance process. You will walk away with a much better understanding of what it takes to have a successful AEC business and your direct role in that success.

SPEAKER

Kristin Kautz, CPSM
JAM Idea Agency

Kristin Kautz is a CPSM and received the 40-Under-40 Award from Building Design and Construction in their inaugural year. She received her degree in Art and Political Science from Trinity University (San Antonio) and has spent the past 25 years in marketing and business development for non-profit, corporate, business-to-business, and customer service firms. This includes sales and process development, client stewardship, brand materials management, planning and maximizing budgets, public relations, and research. She is able to generate measurable and definitive results in the pursuit of overarching strategic initiatives by planning, implementing, and evaluating the creative concepts - from origin to completion to distribution - that achieve them.