A SHARK REMINDER: STAYING TOP OF MIND IN A DISCONNECTED BUSINESS CLIMATE

• Learn what pull marketing is and why it's essential to staying top of mind
• How to prioritize client relationships in a disconnected business climate
• How to leverage case studies/white papers to connect with clients
• How to leverage public relations to stay top of mind
• Learn to use award submissions to get in front of clients

SPEAKERS

Allie Horne, CPSM
Partner, Meeks Marketing

Allie Horne, CPSM, is a Partner at Meeks Marketing, Inc. and has 14 years of experience writing both firm-published and third-party published articles and marketing pieces. Prior to joining Meeks Marketing, Allie was the Communications Manager at Kirksey Architecture where she developed both electronic and print media and more than tripled the firm’s press mentions during her tenure. Additionally, Allie has written over 75 published articles for Bisnow Commercial Real Estate News in markets nationally, been published in The Marketer magazine, and served as the technical editor for a Fortune 300 company. A proud University of Texas graduate, Allie resides in Austin and can often be found hiking and convincing her children she has superpowers.

Melanie Meeks,CPSM
Partner, Meeks Marketing
Melanie Meeks, CPSM is a Partner at Meeks Marketing and has 19 years of experience in the A/E/C industry, specializing in the development of marketing strategy, client development, project pursuits, and public relations. She graduated from Texas A&M University, is a Certified Professional Services Marketer, and recently served as President of SMPS Houston. She was previously the Director of Client Development at Kirksey Architecture in Houston, and launched Meeks Marketing in 2013. Melanie enjoys working side by side with clients, helping them win work and achieve their marketing goals. A wife and mom of three, she can often be found running carpool to baseball and play practices, chasing her toddler around, or relaxing with a good book.