Visualizing Your Brand: How to Begin Video Marketing in the AEC Industry

Videography is a powerful tool to help A/E/C industry marketers visually showcase their projects and products and sell services. Using videos in a marketing plan can effectively engage potential clients and promote the brand's message. It offers several benefits, such as increasing brand awareness, providing a clear understanding of the products and services, and showcasing the unique features of a project. Many of us aren't sure where to begin or how to take the first step in enhancing our marketing efforts with video.

In our April Lunch & Learn, MR Productions will introduce:

• The Basics – why use video and take the first steps
• Flying Solo – walking through how a marketer of one or a small team can implement video into marketing plans
• Phone a Friend – when hiring a video production company is beneficial and what the actual function of a video production partner can do for you

SPEAKER

Caleb McKnight is a Writer/Director with MR. PRODUCTIONS in Austin, Texas. He started in professional video production in 2016 as a freelancer, and in 2020 started MR. PRODUCTIONS with his friend and business partner, Sawyer Richburg. In 2021, MR. stepped into the A/E/C industry with a splash, producing a documentary brand story for White Construction, celebrating their 50th anniversary. It went on to win the SMPS Austin Award for Best Video. 

Caleb did not go to film school. In fact, he never handled a real video camera until he purchased his first one off Craigslist in 2016. He knows what it is to be without a clue when it comes to video marketing. He's learning every day, but he's accumulated a few tricks along the way.