THE KEYS TO THE SOCIAL MEDIA KINGDOM – LEVERAGING STRATEGY TO DRIVE ROI

In the deadline-oriented A/E/C marketing world, social media is often an afterthought. But, in this interactive, British-monarchy-themed session, led by Melanie Meeks, CPSM and Allie Horne, CPSM, attendees will learn the importance of utilizing social media effectively by developing and leveraging strategies to reach engagement goals. Attendees will be guided through using several strategic documents including a social media audit form, interactive pie chart to adequately weight social media goals, and an editable social media calendar. Join us to spill the social media tea.  

5 Action Items

• Identify and adequately weight your firm’s social media goals
• Learn how to perform a social media audit
• Leverage strategic planning to gain buy in from management
• Learn how to develop a three month social media content calendar
• Identify and track ROI metrics

SPEAKERS

Melanie Meeks, CPSM is a Partner at Meeks Marketing and has 19 years of experience in the A/E/C industry, specializing in the development of marketing strategy, client development, project pursuits, and public relations. She graduated from Texas A&M University, is a Certified Professional Services Marketer, and recently served as President of SMPS Houston. She was previously the Director of Client Development at Kirksey Architecture in Houston and launched Meeks Marketing in 2013. Melanie enjoys working side by side with clients, helping them win work and achieve their marketing goals. A wife and mom of three, she can often be found running carpool to baseball and play practices, chasing her toddler around, or relaxing with a good book.

Allie Horne, CPSM, is a Partner at Meeks Marketing, Inc. and has 14 years of experience writing both firm-published and third-party published articles and marketing pieces. Prior to joining Meeks Marketing, Allie was the Communications Manager at Kirksey Architecture where she developed both electronic and print media and more than tripled the firm’s press mentions during her tenure. Additionally, Allie has written over 75 published articles for Bisnow Commercial Real Estate News in markets nationally, been published in The Marketer magazine, and served as the technical editor for a Fortune 300 company. A proud University of Texas graduate, Allie resides in Austin and can often be found hiking and convincing her children she has superpowers.