In this evolving world and business climate, it is difficult to help our businesses stay top of mind. How do you intentionally leverage pull marketing and business development strategies to achieve continued relevance? How do you keep in touch with your firm's past, current, and potential clients? How do you help position your company to win projects moving forward? Veteran marketers Melanie Meeks, CPSM and Allie Horne, CPSM will discuss utilizing social media, videos, public relations, award submittals, case studies/white papers, client appreciation, client surveys, association involvement, and presentations to stay top of mind in this Shark-Week-themed presentation.